Problem for BING ? Google buys ITA for 700 million..
Earlier this month Google bought a travel data analysis firm ITA for 700 million cash. At first glance, it may be seen as a normal business deal, how ever of a closer look, ITA powers data service for hundreds of web based air line booking service along with the decision maker Microsoft BING.
Google taking control over the source from which BING gets powered about its travel search would certainly a worrying factor for Bing officials. Bing till now having better performance, where users can enter travel quarries and Bing engine predicts the best possible deal both considering time and fare.
Google plans to use ITA data to power travel / flight search and ticket booking directly from their search engine.
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