Greedier vBulletin – New vBulletin v4.0 licensing forces customers to pay more but get less

Every alternate day we see some big market player getting sued by another smaller one over the word monopoly. Most of the time, while reading about it, many may have wondered, what’s so bad about it ?

Here is a really good example of why we should not have monopoly.

Take this example of vBulletin. One of the largest selling software product (internet web site script).

No doubt, they are the best when it comes to making a forum. Plug n play, everything is managed by database and really having a wide range of add-ons and modifications. Those who works and uses forum / online discussion boards, they know, it is the ultimate word when it comes to making a flexible forum.

Their licensing used to be very simple, either you buy once or you hire it for a certain time. Pay USD 100 per year to get unlimited updates and support or pay USD 160 to buy the script for life time without any support or upgrade after a year.

They never used to be cheap but they were clear about what you were getting after paying what. A potential customer knew that if he/she buy it, then after an year he or she wont receive any update or support, he/she would be on his/her own. Where as a customer who hire it, would need to pay USD 100 per year to continue enjoying the service. What ever the case was, in either way as a customer you knew its about 1 year and a certain (in this case, USD 100) amount and one could plan according to that.

Most of the web masters preferred the hiring way. As it ensured continuous update, which is necessary in terms of security of the script. Hence there are thousands of such customers of vBulletin who are running their software as a hired script.

But look what greed has forced vBulletin to do. With their 4.0 version, they made a complete mess of the licensing system.

  • They removed the leased license option totally
  • USD 195 for purchase the software
  • Software wont include support, which is now USD 80 per year.

What they are doing is, they are forcing all those leased (hired version) owners to buy the new version of this software. Because if they (the customers) don’t, after their term gets over, the software expires and they (the customers) end up with the down web site.

Lets compare the old structure and the new one.

All customers has to pay USD 195 to start with to get the software in indefinite updates till the next major version upgrade. It doesn’t include any support, hence one has to pay another USD 80 per year for the support option. So in total its USD 275 for the 1st year and USD 80 per year from next year onwards given that if you need support.

Can you spot the catch here ?

As a customer, you don’t know when the next major upgrade is coming and what would be its price !! Just like what has happened with all these hired / leased license owners.

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10 Responses to Greedier vBulletin – New vBulletin v4.0 licensing forces customers to pay more but get less

  1. Navjot Singh says:

    @ChotoCheeta – Atleast not to the expired license holders.

  2. Choto Cheeta says:

    Pirates :

    Torrents FTW.. [:P]

    Hi,

    For discussion purpose only..

    It is not that easy to use a pirated web script. Each and every paid web script, specifically like vBulletin has tons of encrypted codes which contains back links to their monitoring service. Hence as soon as you take your pirated software (vBulletin) online, these codes make sure that developer of the software knows about it.

    vBulletin comes hard at these installations, if all means fails, they get in touch with your domain provider or your hosting provider to shut you down.

    So piracy is really not an option..

    Thanks.

  3. Jeet Chowdhury says:

    PhPBB FTW. :D

  4. Pirates says:

    Torrents FTW.. [:P]

  5. Choto Cheeta says:

    @Navjot Singh

    Are not they allowing you guys for a free upgrade from 3.x to 4.0 ??

  6. Delt4 says:

    I think they are running vB4 on their current website. So i guess we need to consider it as a demo. But i liked vB4 CMS. Looks great.

  7. Delt4 says:

    But hey, vB 4 Looks nice. I would have gone for it instead of Invision 3 only if this was a month earlier. Now 235$ + 170$ Branding,, oHh Boy, Too much for a student like me.

  8. Delt4 says:

    Well, Why not go OpenSource? pHpBB?

  9. Navjot Singh says:

    As a expired license holder, I felt cheated when they said the price to upgrade from expired license to new license was even more than a new customer has to pay to preorder. Though they rectified it after several complaints, but still we have to shell a lot to move to 4.0. I am putting off my upgrade for atleast 6months – 1 year. And vbulletin is asking us to pay just for viewing screenshots? No live demo in sight.

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